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The article argues that even the best products can fail if companies lack proper corporate governance to guard against profit-driven predators. It reviews Eric Ries’s new book, Incorruptible, which outlines alternative governance structures—like “mission-locked” setups—to protect founders, culture, and long-term vision.
- Great products regularly fail not from market rejection but because investors/boards oust founders and erode culture once a product shows promise
- Traditional corporate governance (as designed by lawyers and business schools) makes companies vulnerable to hostile takeovers and mission drift, rather than protecting them
- Eric Ries's book "Incorruptible" proposes "mission-locked" governance structures that keep companies tied to their founding purpose regardless of investor changes
- Real companies have already implemented these mission-locked safeguards from inception, suggesting governance design deserves as much attention as the product roadmap
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investors